Jobs to be Done for Product Management
The concept of jobs to be done (JTBD) provides a lens to understand the people you serve. You’re probably familiar with the basic principle of JTBD: people “hire” products and services to accomplish an objective. Understand these objectives helps to increase the chance that users will adoption your solution and make it part of their work and daily lives
This talk will first describe the concept of JTBD and then highlight some specific techniques that are directly relevant for Product Managers, including job maps and job stories. The concepts will be brought to life with examples and case studies.
JTBD is ultimately a way to frame problems independent of solutions, providing key inputs into product development activities. Find out how you can shift your perspective and learn a new way of seeing the people in the markets you serve.
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登壇者プロフィール
Jim Kalbach
MURAL
Head of Customer Experience
Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix. Jim is the author three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He blogs at experiencinginformation.com and tweets under @jimkalbach.